The Offer section tells ProfitJam what your business sells, what it costs, and what changes for the customer after buying. Keep it current and the AI can ground new websites, posts, emails, ads, and lead magnets in the right commercial story.

Open your Offer

From your workspace, open Studio → Business Brain → Offer. ProfitJam drafts one editable Offer document during the Business Brain build.

Review it for the details that most affect customer decisions:

• The current products or services and who each is for.
• What is included and any important exclusions.
• The price, price range, or pricing model customers should expect.
• The practical outcome or transformation after buying.
• Any old offer, introductory price, or promise that should no longer appear.

Edit the source

Select Edit, correct the prose, then select Save. Write the way you would brief a salesperson or copywriter: clear names, concrete inclusions, accurate prices, and an outcome you can support.

If the business has several services, organize them under clear headings in the same Offer document. Make the relationship between them obvious, especially when one is an entry offer and another is the main service.

Your saved version becomes the context for future generation. Work created before the change remains unchanged, so review any older draft that still contains retired pricing or services.

Keep Offer and Catalog aligned

The Business Brain and Commerce have different jobs:

• Offer tells ProfitJam's AI what it should understand and write about.
• Catalog holds the separate product records buyers see and purchase through storefront and checkout.

They do not update each other automatically. When a sellable product, service, or price changes, update the Offer for future marketing and update the matching Catalog product for checkout.

Important: Changing a price in the Business Brain does not change the amount charged at checkout. Update the Catalog product before sending buyers to it.

Rebuild only when you mean to

There is no separate regenerate action on the Offer page. Direct editing lets you improve the commercial story without disturbing the rest of the Business Brain.

The Start over action at the bottom of Business Brain → Overview erases the whole Business Brain and returns to the first setup question. Use it only when you intend to rebuild every section.

Common questions

Is Offer the same as a Catalog product?

No. Offer is AI context inside the Business Brain. Catalog products are the sellable records used by storefront and checkout.

Where should I change a checkout price?

Change it on the Catalog product. Then update the Offer too, so future marketing uses the same current price.

Does an Offer edit update existing campaigns?

No. The current Offer guides later generation; previously generated content stays as it was.