Turn one useful answer into a branded PDF that prospective customers will want to keep. ProfitJam can take you from an idea to an editable outline, optional web research, finished writing, and a ready-to-download PDF while leaving the final approval with you.

The PDF is the asset, not the complete signup journey. Publishing it marks the finished file as approved in Magnets; it does not automatically create a landing page, connect a form, email the file, or start a follow-up sequence.

Choose a focused idea

Strong lead magnets solve one recognisable problem for one audience. Before you begin, decide:

• Who the PDF is for.
• What problem it should help them solve.
• What useful result they should get quickly.
• Which offer or next step it should naturally support.

When your Business Brain includes an audience and an offer, ProfitJam can suggest relevant ideas. You can choose one of those suggestions, describe your own, or work from a blank draft when you want to start without generated guidance.

Choose the right format

Open Magnets, select Create, then choose a suggestion or Describe your own. You can create six kinds of downloadable PDF:

• Guide for teaching a subject in a clear sequence.
• Checklist for a short, practical action list.
• Template for a framework the reader can complete.
• Toolkit for a small group of related tools.
• Report for evidence, benchmarks, and analysis.
• Assessment for questions, scoring, and recommended next steps.

Describe what the lead magnet is, who it is for, and the problem it solves. You can also choose how much of the process ProfitJam should complete for you: Full Auto, Balanced, or Step-by-step.

Build the PDF

The editor takes the lead magnet through five practical stages:

1. Review the generated title and outline. Edit section headings, change the bullet points, add sections, or remove anything that does not help the reader.
2. Use Deep research when the subject benefits from current statistics, examples, or sources. Research is optional, and its sources remain available for you to inspect.
3. Select Write the content to turn the outline into a complete draft.
4. Edit the writing in the content editor. If the direction is wrong, change the outline and use Rewrite content.
5. Select Generate PDF to apply your workspace branding and create the downloadable file.

Tip: Treat generated research and factual claims as a starting point. Check names, figures, dates, quotations, and regulated claims before you approve the PDF.

Review and approve

After the PDF is generated, ProfitJam places it In review and shows a PDF preview. Read the finished document as a prospective customer would, then:

1. Correct the content and generate the PDF again if needed.
2. Select Approve & publish when the asset is ready to use.
3. Select Download to open the finished PDF.

Nothing is sent to customers during generation or review. If you edit the content after rendering, generate the PDF again so the downloadable file includes the latest changes.

Put the lead magnet to work

Prepare the customer journey separately from the PDF itself. Create or choose a landing page, decide what information and consent you need to collect, and choose how the customer will receive the file after submitting the form.

Alert: ProfitJam does not currently connect the PDF to a form, deliver it by email, or begin a follow-up sequence automatically. Test the complete signup and delivery journey yourself before promoting it so a prospective customer is never left without the promised download.

Use the landing page and form as the measurable part of the journey. Website form submissions appear as leads in Reports, but ProfitJam does not currently show a lead-magnet-specific results view or automatically connect a person to a PDF download.

Common questions

Do I need a finished Business Brain first?

No. An audience and offer let ProfitJam provide more relevant suggestions and generated writing, but you can still open a blank lead-magnet draft and build it yourself.

Is Deep research required?

No. Use it when current evidence will improve the asset. You can skip it and write directly from the outline when you already have the facts you need.

Does Approve & publish create a public landing page?

No. It marks the PDF as approved in Magnets. Build and publish the landing page separately, then connect the customer journey you want to use.

Will the PDF be emailed after someone submits a form?

Not automatically. Configure and test the form, delivery message, and any follow-up separately before sharing the offer.

Can I update the PDF after publishing it?

Yes. Edit the content, generate a fresh PDF, and publish the updated version. The editor flags content changes made after the last PDF render so you know when the file needs rebuilding.

Why does an email sequence appear in Magnets?

The Magnets library can also show an email sequence that was marked as a lead-magnet campaign item. It is separate from the six PDF formats and does not mean that a follow-up sequence is attached to your PDF.