Keep the Business Brain current by changing the source information before you ask ProfitJam to create the next campaign, page, post, email, or document. A correction made in the Brain becomes the current version used by later generation.

Update a section

1. Open Studio → Business Brain → Overview.
2. Find the completed section that contains the changed information.
3. Open the section or select Refine.
4. Make the correction and save it.
5. Return to Overview and answer any question that is waiting for you.

ProfitJam loads the current Brain when you open a section. Saving creates a new current version of that section without rewriting content that already exists.

Important: Update the Business Brain directly when a business fact changes. Do not rely on a change made elsewhere in the workspace to replace this review step.

What to review when the business changes

A service, product, or price changes

Review Offer, Positioning, Value propositions, and Differentiators. Remove an offer you no longer sell, correct pricing language, and make sure the promised outcome is still accurate.

You start serving a different customer

Review Audience, Segments, and Objections. Make the audience specific enough that ProfitJam can choose relevant problems, examples, and calls to action.

Your goals or sales process changes

Review Goals and How people buy. These sections tell ProfitJam what the marketing should work toward and whether customers usually buy immediately, sign up first, talk to someone, or follow your content before buying.

Your brand changes

Review Brand voice, Brand look, Customer language, and Hard rules. Add new wording to use or avoid, update design direction, and record any new claims or promises that need careful handling.

Your content direction changes

Review Pillars, Roster, and Teasers. Keep the themes, topics, and lead-magnet ideas aligned with what the business wants to promote next.

Check the whole Brain with Content Strategy

After a meaningful set of changes, open Business Brain → Content Strategy. The private strategy PDF uses the Brain as its source, so it is a useful way to spot contradictions across the business, audience, offer, voice, content plan, seasonal direction, and website direction.

If the Brain has changed since the last PDF, opening the strategy rebuilds the out-of-date copy. Select Regenerate when you want to force a new build.

Tip: Correct a problem in the matching Business Brain section, not only in the finished PDF. The section is the source later generation reads.

Start over only when the Brain belongs to the wrong business

Routine changes should be made section by section. Use Start over only when the entire Brain needs to be replaced, such as after repurposing a workspace for a different business.

Warning: Start over permanently deletes every Business Brain section, its saved version history, and its question-and-answer history. It cannot be undone.

Common questions

How often should I review the Business Brain?

Review it whenever a real business fact changes and before creating an important new body of work. There is no need to rewrite sections that are still accurate.

Will an edit update pages or content I already made?

No. Existing content stays as it is. The updated Brain guides work generated after the edit.

What if ProfitJam asks a new question?

Answer it in Business Brain → Overview. The question appears because that section needs more information before it can be treated as complete.

Does the Content Strategy stay current?

ProfitJam detects when one of the strategy's Business Brain sources has changed. The next time the PDF is requested, an out-of-date copy rebuilds from the current source. You can also select Regenerate.